E-Commerce Operating Company

Building and Operating E-Commerce Businesses

PrimeBridge Ventures owns and operates a portfolio of independently positioned online stores, primarily powered by Shopify.

Our centralized infrastructure supports the operations behind our e-commerce businesses — from storefronts and customer acquisition to orders, fulfillment, technology, and customer experience.

Operating Layer

Owner / Operator

Operating Company

PrimeBridge Ventures LLC

Commerce Infrastructure

Shopify

Armeline

armeline.co

Zenvy Shoes

zenvyshoes.co

Norvi

norvi.co

Digital Commerce Operations

Portfolio

Our Online Stores

Three online retail businesses within our portfolio, each with its own brand identity and customer experience.

Structure

One operating company standing above its own portfolio of online retail businesses.

About the company

Operations

Internal operating areas spanning store operations, demand, fulfillment, technology, and analytics.

View operations

Model

Centralized infrastructure with store-level brand and merchandising independence.

See operating model